personal brand
LIVE your “brand” more than you SAY it
Word count: 429; time to read: just over 1.5 minutes
Everyone knows that ACTIONS speak louder than WORDS. But why???
There may be many reasons, but near the top of the list is that we are bombarded by brand promises…most of which are not true or never proven.
Today, however, I heard an exception…and it REALLY stood out.
While listening to the car radio, the announcer gave the Wall Street update. He said, “…the Dow Jones average is up 3 points this morning…wait…no…actually, it just took a jump up…so it’s now up THIRTEEN points for the day.”
Wow! If this station wants me to think of them as having the most up-to-the-minute financial news, then this was powerful. My mental image as they shared this stock report was of them having a live feed from Wall Street and glancing at it in MID sentence…to make sure the news they delivered wasn’t even 2 minutes old.
