differentiate
LIVE your “brand” more than you SAY it
Word count: 429; time to read: just over 1.5 minutes
Everyone knows that ACTIONS speak louder than WORDS. But why???
There may be many reasons, but near the top of the list is that we are bombarded by brand promises…most of which are not true or never proven.
Today, however, I heard an exception…and it REALLY stood out.
While listening to the car radio, the announcer gave the Wall Street update. He said, “…the Dow Jones average is up 3 points this morning…wait…no…actually, it just took a jump up…so it’s now up THIRTEEN points for the day.”
Wow! If this station wants me to think of them as having the most up-to-the-minute financial news, then this was powerful. My mental image as they shared this stock report was of them having a live feed from Wall Street and glancing at it in MID sentence…to make sure the news they delivered wasn’t even 2 minutes old.
Difficulty Getting Motivated?
Word count: 1,045; approximate time to read: just under 4 minutes
An executive recently confided that, after being unemployed twice in a relatively short period of time (and for too long), “I am in a ‘malaise’ that I’m having trouble pulling myself out of.” He wanted to know my suggestions.
It is common for people in a prolonged job search to have trouble staying motivated.
While there are some foundational aspects of an effective search that you must inspect for flaws, I told him that the key is to go about your search in a DIFFERENT way that will breathe NEW ENERGY into your search and pull you out of your “funk.”