LIVE your “brand” more than you SAY it
Word count: 429; time to read: just over 1.5 minutes
Everyone knows that ACTIONS speak louder than WORDS. But why???
There may be many reasons, but near the top of the list is that we are bombarded by brand promises…most of which are not true or never proven.
Today, however, I heard an exception…and it REALLY stood out.
While listening to the car radio, the announcer gave the Wall Street update. He said, “…the Dow Jones average is up 3 points this morning…wait…no…actually, it just took a jump up…so it’s now up THIRTEEN points for the day.”
Wow! If this station wants me to think of them as having the most up-to-the-minute financial news, then this was powerful. My mental image as they shared this stock report was of them having a live feed from Wall Street and glancing at it in MID sentence…to make sure the news they delivered wasn’t even 2 minutes old.
Like the slogans bandied about on every radio station (“our city’s most accurate weather forecasts”…“absolutely the best selection of music,” etc), they could have been telling me for YEARS that they had the most current financial news…and I either would have ignored it or not believed it.
But they didn’t SAY it…they deLIVEred it.
So how can you communicate YOUR brand by how are you LIVING…in a way that influencers and prospective employers can SEE it?
Note: if you already know your brand, are confident in how you communicate it to others, and you routinely get unsolicited feedback from others that say how memorable, unique and compelling you seem to be…then you should stop reading here.
If you are close to panic-mode looking for a job, you may be tempted to stop reading as well…because time spent on personal branding seems like a luxury you can’t afford.
CAUTION! Investing time to understand your brand at a deep level and how to articulate it to others is one of the BEST possible uses of your time.
As Meg Guiseppi explains on EXECUTIVE Career Brand, it will, among other things, enable you to differentiate yourself from the competition; explore weaknesses that may inadvertently be holding you back; help you reconnect with your values and passions (which makes you a much more attractive employee); and, in short, may be the deciding factor in landing a plum job.
I suggest you work your way through the 10 steps at this blog post (10 Steps to an Authentic Magnetic Personal Brand), and learn from William Arruda, starting with this video and book (Arruda – video; Career Distinction). For access to a free assessment on how others view your brand, go to this link: 360 Reach .
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